What is Social Media Marketing?
Social Media Marketing is a form of Digital Marketing, where businesses post engaging content on multiple Digital platforms like Facebook, LinkedIn, Instagram, and Snapchat.
The purpose of doing so is to attract & engage users and create a powerful brand presence. A strategic Social Media Marketing strategy can bring remarkable success to your business.
Why Social Media?
As the number of Social Media users increases exponentially, it is becoming the most potent tool to market or advertise your product or service.
As of August 2020, there are more than 37 crore Social Media users in India; that’s almost equal to the USA’s population! These numbers are massive and offer insight into how Social Media is spreading its roots in India.
Such a compelling presence makes Social Media a promising platform for marketing!
Can you imagine any other marketing tool that allows you to reach your potential customers, wherever and whenever you want?
This massive reach is the reason why Social Media is eye-candy for Digital Marketers!
In India, around 44% of the total business owners use Social Media to grow their business, and these numbers are rising quickly. So, if you are not among that 44%, it’s the right time to be!
How can Social Media Marketing help your business?
Social Media Marketing can help you achieve multiple business goals at once. Let’s take a quick look
• Boosts website traffic
Your website is like your 24-hours open office, but it’s useless if no one visits it! Social Media Marketing can bring more potential customers to your website!
By posting engaging content, you can drive users to your website, improving your chance of selling!
• Improves Conversion
4 out of every 5 people say that they will buy from the brand that responds to their queries instantly. You can reply to your customers promptly through your Social Media Handle. Such interaction builds trust and improves the conversion rate for your business.
• Raising Brand Awareness
Ever said some shopkeeper, “Le bhai, license ki 2 XEROX nikal de”? I think we all did! And if you don’t know, let me tell you that XEROX is a company that produces photocopier machines!
It is establishing your business in a way that it becomes an eponym of a product or a service! That’s branding!
Social Media can help you to establish yourself as THE BRAND by presenting your business continuously in front of a meaningful audience!
• Improved Customer Satisfaction
Remember the golden rule of business, “Customer is the King!” Customers love being heard, and Social Media can act as a perfect bridge for communication between your brand and your customer!
8 out of 10 people expect brands to respond within 2 hrs to them on Social Media!
Conclusive thoughts
Social Media is revolutionizing the way marketing was done. With its broad reach and compelling presence, it is making other marketing channels obsolete.
All said and done; Social Media Marketing is much more than just posting images, videos, and text. You need a well-crafted strategy to get desirable results!
Of course, traditional marketing is here to stay for some time; the business landscape is changing rapidly. So there is no doubt, the age of Social Media is nigh! So it’s time to embrace it!
Flying bees inc. is a creative Social Media Marketing that helps businesses grow using proven and out-of-the-box Social Media Marketing tactics!
Want to grow your business on Social Media?
Talk to our experts!